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About TLS

about

AboutTLS-Mt.Fuji

TOOLS is one of the original and best selling surf accessory brands in Japan.

TOOLS Surf Accessories:

– Are designed by surfers for surfers
– Are made with typical Japanese attention to quality & design
– Offer a range of innovative and novel surf hardware solutions

 

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”TLS” Tools Surf Products launched in Australia in Xmas 2008 with a limited range of unique hardware to gain feedback from retailers and the surfing public, the feedback received was so positive the full range of ”TLS” Tools Surf Products launched into Australia in April 2010.

TLS creator, Satoshi Sekino, of Sekino Racing Sports, a former pro surfer himself and well respected business man, is also renowned for building a crazy wave pool in Japan. Satoshi oversees all product development and design with his team riders which has resulted in premium quality functional surf hardware.

TLS began in Japan in 1998 and has grown to be a core surf brand with a diverse and innovative product range. The 2010 Australian launch also brings with it a new exclusive distributor in Terumi Iwagami of WA Surf International, We are pumped to bring the most innovative surf accessories to the Australian surf industry, TLS is cutting edge surf hardware, our products stand alone as innovative and practical.

 

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The TLS project was inspired by an experience I had while I was working in surf retail in Sydney. A customer asked me he could have the TOOLS Key Pocket that I was wearing around my neck. I had been using a TOOLS Key Pocket for 10 years. I realised that even though Australasia has a huge surf industry, there are still surfing hardware solutions which are not available in this market.

TOOLS makes a number of similarly innovative products that aren’t available in Australia as well as a high quality range of more mainstream products. I decided that I would like to make ”TLS” products available all over Australasia!!!

We look forward to hearing about your experience with TLS products!!!

Terumi:)
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James Ellis – TLS SA Sales Rep

TOOLS are the innovators of hi performance surf hardware, full stop!

On the eve of the 2011 Quiksilver Pro, I had dinner with Terumi Iwagami (WA Surf International – importer of TLS into Australia) and Satoshi Seccano, the founder of Tools Surf Products in Japan. Together they talked me through the history of Tools in Japan..and the vision for TLS in Australia… Quality first. They talked about how Japanese quality is a vital thread throughout all of the Tools Products. I’ve noticed this quality throughout the TLS range… From the high quality 3M adhesive on the tail grips, to the effectiveness of the board wraps. Do look through the TLS site and check out the products….. Some of them will be common to you, others will look foreign…. However ask any Japanese surfer, and they will confirm for you…. the quality reputation that Satoshi and Terumi maintain, as TLS grows in the Australian market!

James Ellis

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